Merino & Co Privacy Policy

Effective Date: 04/15/2025

Your privacy matters to us at Merino & Co. This Privacy Policy explains clearly how we collect, use, protect, and handle your personal information when you visit or make a purchase from our website (www.merinoandcompany.com).

1. Information We Collect

Personal Information:

• Name
• Email address
• Shipping and billing addresses
• Telephone number (optional)
• Payment information (processed securely through our payment gateway)

Non-Personal Information:

• Browser type and version
• IP address
• Device type
• Operating system
• Usage data and browsing history (collected via cookies and tracking technologies)

2. How We Use Your Information

We use your information to:

• Process and fulfill your orders.
• Provide personalized customer service and support.
• Improve our website, products, and overall user experience.
• Send marketing communications and promotional materials (only if you explicitly opt-in).
• Detect, prevent, and address technical issues, security threats, or fraudulent activity.

3. Information Sharing

• Merino & Co. does not sell or rent your personal information to any third parties.
• We may share your information with trusted third-party service providers solely to:
  • Process payments securely.
  • Manage and deliver orders effectively.
  • Conduct website analytics and performance improvements.
  • Send marketing communications (only with your consent).

All third-party providers are contractually obligated to protect your information and only use it for the purposes explicitly outlined.

4. Cookies and Tracking Technologies

• We utilize cookies to enhance your browsing experience, personalize content, and analyze our website traffic.
• Cookies do not store personally identifiable information unless voluntarily provided by you.
• You can manage or disable cookies through your browser settings. Disabling cookies may affect website functionality.

5. Data Security

We employ industry-standard security measures, including encryption and secure data storage, to safeguard your personal information. Despite these measures, absolute security cannot be guaranteed, and users acknowledge the inherent risks in data transmission.

6. Your Rights

You have the right to:

• Access the personal information we hold about you.
• Request corrections to inaccurate or incomplete data.
• Request the deletion of your personal information (subject to legal obligations).
• Withdraw consent for marketing communications at any time.

To exercise these rights, contact us at info@merinoandcompany.com.

7. Children's Privacy

Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from minors. If we become aware that personal information from a minor has been collected, we will take steps to delete it immediately.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of external sites. We recommend reviewing the privacy policies of those websites before providing any personal information.

9. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy periodically. Any changes will be clearly communicated on our website with an updated effective date.

10. Contact Us

For any questions or concerns regarding this Privacy Policy or our data practices, please contact us:

Email: info@merinoandcompany.com

Mailing Address: Merino & Co., LLC
4149 Jackson St
Denver, CO 80216